New Data Tool Aims to Improve Player Targeting in the UK
Data analytics company beBettor and iGaming platform provider EveryMatrix have expanded their collaboration to bring enhanced real-time financial insights to UK-based gambling operators. The key addition to this partnership is beBettor’s WealthScore, a tool designed to assess a player’s financial profile and help tailor user experiences accordingly.
Real-Time API Integration Strengthens Operator Capabilities
The WealthScore tool, now live for EveryMatrix’s UK partners, builds on the existing relationship between the two companies. Previously, EveryMatrix integrated beBettor’s V-Scan—a solution for detecting financial vulnerability. Both tools are deployed via a unified API, ensuring seamless access to real-time data for licensed operators.
WealthScore provides operators with a quick yet powerful method to assign a wealth score to users. This score helps companies align betting offerings with the user’s financial situation, contributing to better responsible gambling practices and marketing accuracy.
Compliance-Driven Innovation in the UK Market
The UK’s gambling regulations remain among the strictest in the world, particularly when it comes to player protection. WealthScore is fully compliant with these standards, offering a compliant route to more personalized customer experiences while minimizing intrusive data requests.
Sonny Cott, beBettor’s Chief Insights Officer, emphasized the importance of this approach: “Actionable and non-intrusive player wealth data is becoming essential for effective marketing and customer engagement that pushes beyond assumptions.” He added that the partnership would enable EveryMatrix clients to better understand and engage with their audiences.
EveryMatrix Sees WealthScore as Strategic Enhancement
Kevin Furlong, Chief Product Officer at EveryMatrix, described the integration of WealthScore as a logical evolution in the companies’ ongoing collaboration. “At EveryMatrix, we are committed to offering our clients the most innovative tools on the market,” said Furlong. “WealthScore helps us fulfill this mission by allowing operators to deliver more tailored experiences to their players and allocate budgets more intelligently.”
This partnership underscores a larger trend in the iGaming sector: the increasing reliance on real-time, data-driven tools to meet both regulatory requirements and user expectations. With WealthScore now live, UK operators working with EveryMatrix are positioned to set new standards for responsible and personalized gaming.
