Severe Penalties for Online Endorsements
The Australian Communications and Media Authority (ACMA) has issued a stern warning to social media influencers promoting unlicensed gambling websites. Offenders could face penalties exceeding AU$2 million (approximately US$1.3 million) for endorsing illegal gambling services on platforms like TikTok, Instagram, and Facebook.
Violations Under the Interactive Gambling Act
Australia’s Interactive Gambling Act 2001 prohibits the promotion of unlicensed online gambling services. According to ACMA, influencers who profit from directing Australian users to illegal platforms—including via live streams or promotional content—are in direct breach of this legislation.
Currently, only licensed providers offering sports betting and certain lottery products are legally permitted to operate online in Australia. Online casino games and in-play sports betting remain illegal.
Heavy Fines Target Both Content and Links
ACMA emphasized that individual influencers promoting unlawful gambling sites could be fined up to AU$59,400 for actions such as live-streaming gameplay or running giveaways. However, those who provide direct access—such as hyperlinks to black market gambling sites—may face fines up to AU$2.5 million.
“If you’re an influencer and profit from promoting illegal games and wagering services to Australians, you are breaking the law,” the authority warned.
Vulnerable Audiences at Risk
ACMA raised concerns over the impact on younger audiences, who are more likely to engage with social media content and more vulnerable to gambling-related harm. The regulator highlighted that these illegal operators often lack consumer protections, leaving users exposed to scams and financial losses.
“The risks of using illegal gambling services are high,” ACMA said. “You may be putting people that follow you at real risk of harm.”
Ongoing Regulatory Action
This warning follows recent enforcement activity by ACMA. In June, the regulator penalized Buddybet, Ultrabet, VicBet, and Topbet for breaching self-exclusion rules, including sending promotional material to individuals who had opted out of gambling. In May, Unibet was fined AU$1 million for over 100,000 violations, including failure to close self-excluded accounts promptly.
