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Borgata Hotel Casino & Spa in Atlantic City is breaking new ground by combining online and in-person gambling with its dual-play baccarat and roulette games. This initiative allows players at the casino and online users to participate in the same live game, creating a more connected gambling experience.
A New Era of Gaming Integration
Borgata’s dual-play baccarat is the first of its kind in a licensed U.S. gambling jurisdiction. The concept, which launched with dual-play roulette in August, has been a success, quickly becoming one of the casino’s most popular table games. The baccarat version, introduced in February, uses Evolution’s technology to enable live interaction between in-person and online players.
James Bruno, Borgata’s vice president of casino operations, sees this innovation as the future of gaming. “When you have people sitting here playing, and people playing online, that’s how you bridge the gap,” he explained. This approach aligns with BetMGM’s strategy, as the company views dual-play games as a crucial way to expand the live dealer market.
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Expanding the Player Base
One key advantage of dual-play gaming is its ability to attract more participants without requiring additional physical space. While a baccarat table may only have six seats available in the casino, hundreds of online players can join the same game remotely. According to Bruno, this presents an untapped revenue source, as the integration of online players does not disrupt the experience for those physically present.
Players at the casino have responded positively to the change. Many were unaware of the online participation, and those who were said it did not affect their gameplay. The seamless integration highlights the potential for casinos to expand their reach while maintaining the traditional gambling environment.
The Impact on Land-Based Casinos
Despite the growth of internet gambling, Borgata has not seen a negative impact on its in-person operations. “We have not seen it impact our land-based results,” Bruno noted, emphasizing the value of an omnichannel experience that allows players to transition smoothly between online and in-person gaming.
New Jersey’s online gambling market is rapidly expanding, with internet gaming revenue reaching nearly $2.4 billion last year, a 24% increase from the previous year. This growth is closing in on the $2.8 billion generated by traditional casino visitors.
However, Borgata has faced regulatory scrutiny. In September, New Jersey’s gambling regulators reported that the casino underpaid its iGaming taxes twice, taking approximately $15 million in excess credits.
Despite this, Borgata’s dual-play initiative signals a major shift in casino gaming, blending physical and digital experiences in a way that benefits both operators and players.
